The movement on this watch is nothing short of a marvel. They have popularised the modern luxury steel chronograph as we know it in such a way that results in anything even remotely similar-looking being disregarded as just another lookalike. There are of course many others, but what Rolex are is in demand. Rolex isn’t the only brand to release a white dialled chronograph with a black bezel (shock, I know). Sure how a watch looks is a huge part of its value (after all we look at these things quite a lot during the day) but there is more to it than that. See, a lot of these ‘Daytona’ comments occur because of the watch' appearance. After all, Rolex created this aesthetic and owns it completely, right? Well not quite.
With its white dial, black ceramic bezel, metal bracelet and similar hands and indices, on the surface, this may look like fair assumption to make. A few people (in fact, a lot of people) were talking about how this new Chronomaster Sport from Zenith shares a resemblance to the model it is quite familiar with, the Rolex Daytona. Let’s just address the elephant in the room right away. “Allotting them is already a challenge,” he says.The Zenith Chronomaster Sport - Image Credit: WatchGecko Online Magazine They are already asking for more.” Tornare says a gold version of the Chronomaster Sport is due this coming June. We sold 54 pieces online within a few hours of launching it, and the day after, I got calls from dealers in Singapore, Mexico, Madrid … everywhere. Will there be waiting lists? “I hope not,” says Tornare. By comparison, the Chronomaster Sport retails for $10,000, and according to Zenith CEO Julien Tornare, it is being produced in quantities that are only limited by production capacity. Pre-owned Daytona prices are equally absurd. On the secondary market, the 5711 is selling for upwards of $100,000, compared to its $30,000 retail price – for a steel watch.
Zenith Photo ©Laurent Xavier MoulinThe other availability gap in the market the Zenith Chronomaster Sport is likely to fill is that left by the recent discontinuation of the Patek Philippe Nautilus reference 5711 which, even before it was cancelled, was obtainable only by wait list. Previous Zenith models that inspired the new Chronomaster Sport.
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